Cultural philanthropy is changing. Art collectors, patrons and a young generation of art lovers are curious and hungry for being in-the-know, for gaining direct and exclusive access to artist studios, eminent private collections, out-of-hours curator tours and attending the advanced preview of the preview of an exhibition. I enjoy the lot. However, the full potential of bespoke art engagement is greater. Art enthusiasts see art and culture as part of their lifestyle. They travel globally to see fairs, biennials and key exhibitions. It is only a matter of time that fatigue of content-spread-thin and lack of distinct experiences catch up.